You climb onto an elevator with a well dressed, three-piece suit type businessman and all you can think about is, “this could be my chance!” Hopeful entrepreneurs have taken this fairly common occurrence and turned it into an opportunity with the Elevator Pitch. Event promoters, hosts and planners alike can utilize this skill set in getting a larger attendance. The trick is approaching it in three steps: research, rehearse and relay.
Much like a business, knowing all the details of your events is important.
Who: Who is playing? Or hosting? Or talking? Or presenting?
What: What is the event for? What’s happening?
Where: Where should your fans show up?!
When: When is it? A date and time!
How: How can people buy your tickets? How can people get an invitation?
All of this information should be carefully considered and included in a 20 to 30-second blurb. Making a pitch more personable creates a connection between you and your listener. It feels less like you’re selling something this way, and people will be more inclined to listen to you, and more likely to come out to whatever you have planned.
Remember when you are writing, your first few drafts may come off a little rough: they may be ambiguous, be vague or be too abrupt. Take a step back and rewrite parts of it that may seem uncomfortable to say, or may come off as awkward.
We are not fans of cliches here at MissionTix, but we have to agree that practice does make perfect. Memorize your speech and even the inflection of your voice. Then say it over and over again. Friends and family are a great resource for listening, and as you present it to more people, you develop confidence with your pitch!
The most important part: getting your message across. You have carefully developed a plan, rehearsed and now you are ready to tell someone! A careful part of this process is reminding yourself that you may have to alter a few parts of your speech depending on your audience.
TIP: Make sure you provide attributes that set you apart from others in your industry. Don’t brag, just give them a reason to choose you!
The great thing about an Elevator Pitch is you aren’t wasting a lot of time in meeting with the person you are speaking to. You wasted 30 seconds. A minute or two, with questions. If it doesn’t generate a lead or sell a ticket, it was just another practice session, and you’ll present it even better the next time.